Best Online Booking Systems for Australian Small Businesses (2026): AUD Prices Compared

There’s no single best online booking system. It depends on how you work. Salons and beauty businesses that want payments and SMS built in usually shortlist Fresha (from A$44.95 a month) or Timely (from $42 per staff member a month, ex GST). Shops already using Square tills look at Square Appointments (free for a single location, or $40 a month on Plus). DIY budget options include SimplyBook.me and Zoho Bookings. If you’d rather not set anything up yourself, InstantBookingPro builds your branded booking page and admin console for you, from $59 a month including GST. All prices were checked on each vendor’s own pricing page on 19 October 2026.
Choosing booking software usually means comparing a dozen pricing pages, half of them in US dollars, some including GST and some not, with card fees, SMS charges and commissions in the fine print. We’ve done that legwork for you. Below are the systems Australian small businesses most often shortlist, with the prices they publish today in Australian dollars where they publish them, and who each one suits.
Disclosure: InstantBookingPro is our product, and it’s included in this comparison. We’ve stuck to published facts for every system, ours included, and noted where ours doesn’t fit.
How we compared them
- Prices from the vendor’s own pricing page, checked on 19 October 2026, viewed from Australia. Prices change, so check the vendor’s page before you sign up.
- AUD where it’s published. Where a vendor shows only US dollars, we say so rather than converting.
- GST noted. Some vendors quote ex GST and some include it, so the headline numbers aren’t directly comparable. We’ve labelled each one.
- The whole cost, not just the plan: per-staff pricing, card fees, SMS charges, new-client commissions and setup.
Online booking systems compared (AUD, October 2026)
| System | Starting price (as published) | How it’s charged | Extra costs to know about | Free plan / trial |
|---|---|---|---|---|
| InstantBookingPro | $59/month, incl. GST | Flat plan price (Launch $59, Scale $79, Elite $119) | $149 one-off setup (introductory offer). No card, SMS or commission fees, because it doesn’t process payments or send SMS. | No free plan; a live demo to try first |
| Fresha | A$44.95/month (Independent), ex GST | Team plan A$29.95 per team member a month | Card payments from 1.29% + A$0.26 in person and 1.59% + A$0.28 online. 20% one-time commission on new clients from the Fresha marketplace (minimum A$8). Texts after the free allowance A$0.06 each. | 7-day trial |
| Timely | $42 per staff/month (Build), AUD ex GST | Per staff member: Build $42, Elevate $65, Innovate $79 | Card payments 1.54% + 5c in person, 1.80% + 30c online. SMS included (100 to 350 a month depending on plan). No new-client fees. | 14-day trial, no card needed |
| Square Appointments | $0 (Free, single location) | Per location: Plus $40, Premium $90 a month (GST treatment not stated) | Card payments 1.6% in person, 2.2% online. | Free plan; trial on paid plans |
| SimplyBook.me | A$0 (Free, up to 50 bookings a month) | Basic A$14, Standard A$28, Premium A$80 a month (about 17% less billed yearly) | Monthly booking and staff caps per plan. SMS sold in credit packs. Optional paid setup service. | Free plan; 14-day trial |
| Zoho Bookings | Free (1 user) | Per user: Basic A$12.41, Premium A$18.61 a month, incl. local taxes | Cheaper billed yearly. | Free plan |
| Setmore | Free (up to 4 users) | Pro US$12 per user a month (US$5 billed yearly) | Priced in US dollars. | Free plan |
| Acuity Scheduling | US$20/month (Starter) | Standard US$34, Premium US$69 a month | Priced in US dollars, excluding taxes. SMS reminders on Standard and above. | 7-day trial |
| Cliniko (health) | $45/month for 1 practitioner, AUD ex GST | By number of practitioners | SMS 10c per message. | 30-day trial |
| Mindbody (fitness and wellness) | A$89/month (Go) | Per location: Core A$279, Growth A$369 | Marketplace fee on a new client’s first purchase. | Not listed |
Trades businesses often look at job-management tools rather than booking software. ServiceM8 (a free plan for up to 30 jobs, then paid plans from $29 a month including GST, priced by number of jobs) and Tradify (from $48 per user a month ex GST) are common choices. Kitomba, a salon system, doesn’t publish its prices.
The shortlist, system by system
InstantBookingPro: best if you want it done for you
Most booking software hands you a login and a setup checklist. We do the setup instead. You send us your services, prices, staff and hours, and we build your branded booking page and admin console, typically live within 24 hours of receiving them. Customers choose their services and staff member, see only genuinely free times and book 24/7. You run the day from a timeline, block out time, add phone bookings and look up any customer’s history.
- Price: Launch $59, Scale $79, Elite $119 a month, all in AUD including GST, plus a one-off $149 setup (introductory offer). Billed yearly, it’s 15% less.
- Good fit: salons, barbers, beauty, clinics, cleaning businesses and other appointment businesses that want a booking page without the setup work.
- Not a fit (today): if you need deposits or card payments at booking, or SMS reminders. Those aren’t part of the system at the moment.
See it working on the live booking demo, set up as a sample salon.
Fresha: best for salons that want payments built in
Fresha is built for hair, beauty and wellness, and pairs bookings with card payments and a consumer marketplace. Its Independent plan is A$44.95 a month and its Team plan A$29.95 per team member a month, both ex GST. The fees to understand are card processing (from 1.29% + A$0.26 in person) and the 20% one-time commission, minimum A$8, on new clients who find you through the Fresha marketplace. Bookings through your own link, Facebook or Instagram carry no commission.
Timely: best for multi-staff salons wanting SMS included
Timely charges per staff member: Build $42, Elevate $65 and Innovate $79 a month, ex GST. Each plan includes a monthly SMS allowance and it charges no new-client fees. Card payments are 1.54% + 5c in person and 1.80% + 30c online. Because pricing is per staff member, the bill grows with your team, and part-time staff cost the same as full-time.
Square Appointments: best if you already use Square
Square’s Free plan covers a single location, and Plus ($40) and Premium ($90) are priced per location a month, with no limit on employees. Card fees are 1.6% in person and 2.2% online. It makes most sense if you already take payments with Square.
SimplyBook.me and Zoho Bookings: budget DIY options
Both have free plans and low monthly prices in AUD: SimplyBook.me from A$14 a month (with booking and staff caps per plan) and Zoho Bookings from A$12.41 per user a month including local taxes. You set everything up yourself, which suits people who enjoy configuring software and have the time.
Setmore, Acuity and Calendly: US-priced schedulers
These are popular, but they publish prices in US dollars, so your bill will move with the exchange rate. Calendly is designed for scheduling meetings rather than booking services with staff, prices and durations.
Cliniko and Mindbody: specialist systems
Cliniko (from $45 a month ex GST for one practitioner) is built for allied health practices and priced by the number of practitioners. Mindbody (from A$89 a month per location) is built for fitness studios, gyms and wellness businesses.
Tip: Before you compare monthly prices, add up your real monthly cost: the plan multiplied by your staff, card fees on your typical takings, SMS beyond the allowance and any marketplace commissions. Our booking software cost guide walks through worked examples in AUD.
Which online booking system is best for your business?
| If you… | Look at |
|---|---|
| Want it set up for you, at a flat monthly price including GST | InstantBookingPro |
| Run a salon and want card payments and a marketplace | Fresha |
| Run a multi-staff salon and want SMS included, with no new-client fees | Timely |
| Already use Square for payments | Square Appointments |
| Want a free or very low-cost DIY tool | SimplyBook.me, Zoho Bookings, Setmore |
| Run an allied health practice | Cliniko |
| Run classes and memberships | Mindbody |
| Run a trades business with quotes and invoices | ServiceM8, Tradify |
Is Fresha or Timely better?
It comes down to how you’d rather pay. Fresha’s plan prices are lower per team member (A$29.95 on Team versus Timely’s $42 on Build, both ex GST), but it charges a 20% commission, minimum A$8, on new clients who come through its marketplace. Timely charges no new-client fees and includes SMS in every plan, but costs more per staff member. If most new clients find you through your own Instagram or Google listing, the marketplace commission matters less. If you rely on the marketplace for new clients, factor it in.
How InstantBookingPro works for different businesses
Every setup is built around your services and team. See how it works for salons and barbers, car washes and detailers and cleaning businesses. Once your booking page is live, put the link where customers look for you: our guide shows how to add a Book now button to Instagram and Google.
Want it done for you? We’ll build your branded booking page and admin console, typically live within 24 hours of receiving your services and hours. From $59 a month including GST.
Frequently asked questions
Which online booking system is best for small businesses in Australia?
Is there a free online booking system in Australia?
Is Fresha or Timely better?
Is there a better option than Calendly for a service business?
How do I set up online booking for my business?
Do I need a website to take online bookings?
Prices checked on each vendor’s pricing page on 19 October 2026. They can change at any time, so confirm the current price with the vendor before signing up.
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